3 techniques to create killer hooks for your stories
Writers, founders, fellow muggles. Welcome to World Builders, the newsletter to help you become a more effective, creative storyteller.
Here are 1 tactic, 3 ideas, and 1 resource to do just that. Let’s get to it.
My entire “tech stack” for Twitter and LinkedIn is:
I write, and Tweet Hunter does all the tedious work. Posting, retweeting, tracking metrics, arguing with strangers, plugging this newsletter. You name it, TH does it.
But the real reason I’m a super fan… my time on socials has plummeted since starting to use the product.
Less time on social, more time doing anything else, and the same (if not better) results? I’d call that a win.
The decline of the attention span but the rise of the consideration span:
People don't have short attention spans:
• They finish 3 hour Joe Rogan episodes.
• They binge 14 hour shows.
They have short *consideration spans:* they must be hooked quickly.
Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.
— Julian Shapiro (@Julian)
Dec 5, 2020
Hooks have always been important but now even more so.
Today, we’re studying:
Here are 3 techniques to hook your audience — regardless of platform. It’s a good one:
CS Lewis on reading old books:
“It is a good rule, after reading a new book, never to allow yourself another new one till you have read an old one in between. Every age has its own outlook. It is especially good at seeing certain truths and especially liable to make certain mistakes. We all, therefore, need the books that will correct the characteristic mistakes of our own period. And that means the old books."
Shout out to the Write of Passage team for this gem. This quote’s the reason I try to sprinkle in both old and new ideas in this section.
The chaos needed for invention:
“Invention, it must be humbly admitted, does not consist in creating out of the void but out of chaos.”
— Mary Shelley, Frankenstein
The best stories to tell:
“Now it is a strange thing, but things that are good to have and days that are good to spend are soon told about, and not much to listen to; while things that are uncomfortable, palpitating, and even gruesome, may make a good tale, and take a deal of telling anyway.”
— JRR Tolkien, The Hobbit
Find the conflict, find the story.
Two weeks ago, I finished an outline for the book I’m working on. It’s about 20 pages and has let me bang out massive amounts of words far easier than back when I refused to outline (I’m a bit stubborn).
But that outline would be next to worthless without the book Save The Cat.
For anyone interested in writing books, screenplays, or the like, I can’t recommend Save The Cat enough. Check it out.
Want to go deeper on storytelling?
1. If you want a practical way to improve your storywriting in less than 25 minutes daily, check out StoryWork (200+ students).
2. Grab time with me for a 1:1 session on storytelling, newsletters, attracting an audience, or anything else.
3. To sponsor the newsletter, reply to this email for details.
Thanks for reading! Reply any time.
What'd you think of today's newsletter?
Hope you have a great week,