Business Storytelling

Storytelling for business, marketing and brands: Steve Jobs' keynotes, Amazon's six-page memo, Apple, Nike, Drive to Survive, data storytelling and newsletter growth.

Mar 12, 2025

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6 min read

Steve Jobs' 3-Part Hook

The first 90 seconds from Steve Jobs' 2007 iPhone launch showcases three brilliant story-hook techniques

Nathan Baugh

Business Storytelling

Nov 24, 2024

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6 min read

9 Reflections on 90k Subscribers

A break from the norm

Nathan Baugh

Business Storytelling

Jun 17, 2023

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5 min read

Micro Storytelling

My philosophy for telling short-form stories on the internet

Nathan Baugh

Business Storytelling

Apr 18, 2023

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7 min read

Steve Jobs' Storytelling Framework

The 2007 iPhone product launch is a 7-step storytelling masterpiece

Nathan Baugh

Business Storytelling

Apr 11, 2023

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7 min read

Shared Language

Or, why you should start making up words

Nathan Baugh

Business Storytelling

Mar 7, 2023

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9 min read

Rhetoric & Rhythm

The 4-part structure Aristotle used for persuasive communication

Nathan Baugh

Business Storytelling

Dec 17, 2022

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7 min read

Welcome to the jungle

Jeff Bezos banned slide decks in favor of narratives at Amazon

Nathan Baugh

Business Storytelling

Dec 10, 2022

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6 min read

War stories

3 powerful ideas from Morgan Housel to better leverage stories

Nathan Baugh

Business Storytelling

Nov 19, 2022

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8 min read

The dangers of a great story

The most dangerous person in the world is the storyteller

Nathan Baugh

Business Storytelling

Nov 5, 2022

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7 min read

Negaphobia

The surprising power of negativity in stories

Nathan Baugh

Business Storytelling

Oct 8, 2022

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7 min read

Numbers Game

5 steps to enhance your stories with data

Nathan Baugh

Business Storytelling

Sep 17, 2022

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7 min read

Storytelling engines

How you can build a storytelling engine for yourself and your brand

Nathan Baugh

Business Storytelling

Sep 11, 2022

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6 min read

Rings of Power

Plus what you can learn from a cookie company

Nathan Baugh

Business Storytelling

Aug 20, 2022

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6 min read

Weaponizing a Story

It's Apple's world and we're just living in it

Nathan Baugh

Business Storytelling

Jul 23, 2022

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6 min read

The story of price

Welcome to microtransaction hell

Nathan Baugh

Business Storytelling

Jul 2, 2022

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7 min read

Story vs Product

The greatest party that never happened

Nathan Baugh

Business Storytelling

The science of storytelling, how to use data, and more

Jun 18, 2022

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7 min read

The science of storytelling, how to use data, and more

Plus, the secrets of Ryan Reynold's ad agency

Nathan Baugh

Business Storytelling

🌍 Psychology of the Hero's Journey (Part 2)

Jun 11, 2022

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7 min read

🌍 Psychology of the Hero's Journey (Part 2)

With examples from Nike, YouTube, and Airbnb

Nathan Baugh

Business Storytelling

May 31, 2022

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7 min read

Psychology of the Hero's Journey

Breaking down the Hero's Journey using examples from Shopify

Nathan Baugh

Business Storytelling

May 19, 2022

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10 min read

The Makings of a Newsletter

How writers create, grow, and monetize

Nathan Baugh

Business Storytelling

May 9, 2022

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7 min read

Power to the Storyteller

How Steve Jobs used storytelling across pricing, marketing, and design

Nathan Baugh

Business Storytelling

Apr 27, 2022

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7 min read

The Last Dance

How Michael Jordan used storytelling to make a new generation recognize him as the GOAT

Nathan Baugh

Business Storytelling

Apr 2, 2022

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7 min read

Drive To Survive

How Formula 1 turned to content to drive massive growth

Nathan Baugh

Business Storytelling

Steve Jobs' 3-Part Hook

9 Reflections on 90k Subscribers

Micro Storytelling

Steve Jobs' Storytelling Framework

Shared Language

Rhetoric & Rhythm

Welcome to the jungle

War stories

The dangers of a great story

Negaphobia

Numbers Game

Storytelling engines

Rings of Power

Weaponizing a Story

The story of price

Story vs Product

The science of storytelling, how to use data, and more

🌍 Psychology of the Hero's Journey (Part 2)

Psychology of the Hero's Journey

The Makings of a Newsletter

Power to the Storyteller

The Last Dance

Drive To Survive

World Builders

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