Suspense & Tension
+1
May 8, 2025
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7 min read
Surprising yet inevitable
Story Structure
Apr 20, 2025
6 min read
A key story decision nobody talks about
Mar 16, 2025
5 min read
Once upon a time...
Business Storytelling
Mar 12, 2025
The first 90 seconds from Steve Jobs' 2007 iPhone launch showcases three brilliant story-hook techniques
Writing Craft
Feb 23, 2025
A pair of red shoes broke my heart
Feb 9, 2025
The power of subtext (and how to use it)
Jan 26, 2025
The two ingredients to Aaron Sorkin's 'drive shaft of drama'
Jan 14, 2025
One stupidly simple rule to help you focus your story
Storytelling Resources
Jan 7, 2025
10 free guides to make you a better storyteller heading into 2025
Nov 24, 2024
A break from the norm
Nov 17, 2024
10 min read
8 non-obvious insights from the master of personality
Hooks & Openings
Oct 7, 2024
9 min read
A 3-part analysis of hooks & promises
