Once upon a time...
The first 90 seconds from Steve Jobs' 2007 iPhone launch showcases three brilliant story-hook techniques
A pair of red shoes broke my heart
The power of subtext (and how to use it)
The two ingredients to Aaron Sorkin's 'drive shaft of drama'
One stupidly simple rule to help you focus your story
10 free guides to make you a better storyteller heading into 2025
Why good stories feel earned
A break from the norm
8 non-obvious insights from the master of personality
Build familiar, yet unique characters through Archetypes
A 3-part analysis of hooks & promises
