'Shock the system' as a tactic for great hooks
If you mention something in your story, make it intentional
A simple yet effective cognitive trick to not lose your audience
The writing advice copywriters don't want you to hear
3 non-obvious keys to building an effective Villain
The 2007 iPhone product launch is a 7-step storytelling masterpiece
Or, why you should start making up words
10 books to become a better storyteller, writer, and creative
What you can learn from the first 157 seconds of Ted Lasso's opening episode
A sneaky powerful cognitive trick to make your stories more memorable
The 6 crucial elements of a Tragedy, according to Aristotle
The 4-part structure Aristotle used for persuasive communication
