My philosophy for telling short-form stories on the internet
The 3 keys to tell stories that last
What you can learn from a 1st century Roman poet
Starting your story "in the midst of things"
If you want to grab attention, use the negative
'Shock the system' as a tactic for great hooks
If you mention something in your story, make it intentional
A simple yet effective cognitive trick to not lose your audience
The writing advice copywriters don't want you to hear
3 non-obvious keys to building an effective Villain
The 2007 iPhone product launch is a 7-step storytelling masterpiece